Description
Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.
Skill Level
1
Alternative Titles
- Graphic Artist
Specializations
- Exhibition Designer
- Film and Video Graphics Designer
- Publication Designer
Skills Assessment Authority
Caveats
Group: 2324 Graphic and Web Designers, and Illustrators
Description
design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.
Tasks
- determining the objectives and constraints of the design brief by consulting with clients and stakeholders
- undertaking research and analysing functional communication requirements
- formulating design concepts for the subject to be communicated
- preparing sketches, diagrams, illustrations and layouts to communicate design concepts
- negotiating design solutions with clients, management, sales and production staff
- selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
- detailing and documenting the selected design for production
- supervising or carrying out production in the chosen media
- may archive information for future client use
Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).