Description
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Skill Level
1
Alternative Titles
- Social Media Specialist (Marketing)
Specializations
NULL
Skills Assessment Authority
VETASSESS
Caveats
No caveats apply to this occupation.
Note
This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.
The occupation 225113 Marketing Specialist is available for other visa programs.
Group: 2251 Advertising and Marketing Professionals
Description
develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Tasks
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification.
At least five years of relevant experience may substitute for the formal qualification.
In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).